Areas
Serena: Buying Guide, Prices & Listings
A Mediterranean-style, family-focused freehold townhouse community by Dubai Properties near Al Qudra Road, delivered in five phases from 2016.
Areas
A Mediterranean-style, family-focused freehold townhouse community by Dubai Properties near Al Qudra Road, delivered in five phases from 2016.
Serena is a peaceful, family-focused freehold master community developed by Dubai Properties, spanning roughly 8.2 million sq ft in Dubailand near Al Qudra Road and Dubai Bypass Road. The community was delivered across five phases starting with Bella Casa in 2016, followed by Casa Dora and Casa Viva, offering 2- and 3-bedroom townhouses and 3-bedroom semi-detached villas set around clusters of four to six units in a Mediterranean architectural style.
Serena suits families wanting an affordable, resort-styled townhouse community with genuine green space, running tracks and community plazas, on the same general Dubailand corridor as Mudon and Town Square. The trade-off is the pattern common to this part of Dubai: no confirmed Metro connection and no on-site school, so buyers should weigh the community’s price and design against a genuinely car-dependent, still-developing local amenity base.
Stock is 2- and 3-bedroom townhouses and 3-bedroom semi-detached villas, delivered across five named phases: Bella Casa (2016), Casa Dora, Casa Viva, and two further phases Fidu could not name from a dated source. Homes are arranged in clusters of four to six units with private gardens and dedicated parking, in a consistent Mediterranean-style architectural language across the community. Fidu could not source a masterplan-wide total unit count from a named, dated report.
Serena is freehold, allowing both UAE residents and foreign investors full ownership rights. Fidu could not source a citation naming “Serena” directly in the original schedule to Regulation No. 3 of 2006 — as with several other newer, master-developer-led communities in this guide series, its freehold status rests on a designation added since 2006. As with any Dubai freehold purchase, confirm a specific unit’s registration status via DLD or the Dubai REST app before signing.
The property-investor Golden Visa requires a Dubai Land Department valuation of at least AED 2,000,000. On Serena’s pricing — Bayut’s own average townhouse price around AED 2,659,610, and semi-detached villas from AED 2.8M to AED 3.2M — most of the community’s stock clears the threshold; entry-level 2-bed townhouses from around AED 1.4M may not. Always confirm a specific unit’s DLD valuation rather than assuming eligibility from an asking price.
Serena was delivered in five phases starting with Bella Casa in 2016, followed by Casa Dora and Casa Viva — the community is now largely mature and delivered. Fidu could not source a confirmed current completion status for the remaining two phases from a named, dated report, so buyers should confirm the delivery status of a specific phase before committing.
Bayut’s own listings data puts the average asking price for a townhouse in Serena at AED 2,659,610, with three-bedroom townhouses specifically averaging AED 3,221,223; asking prices were up around 9% over the trailing six months per Bayut’s own figures. General published coverage cites entry pricing of roughly AED 1.4M for 2-bed townhouses, AED 1.8M to AED 2.2M for 3-bed townhouses, and AED 2.8M to AED 3.2M for 4-bed semi-detached villas. Fidu could not source a dated, named Bayut PSF index for Serena specifically, and Serena did not appear as a standalone line in Bayut’s citywide Sales Market Report H1 2026.
Fidu could not source a named, dated Bayut rent-price index for Serena. Demand is driven by families wanting an affordable, resort-styled townhouse community with genuine green space and running tracks, drawn from the same Al Qudra Road corridor buyer pool as neighbouring Mudon and Town Square.
Bayut’s own figures put ROI for a townhome in Serena at 6.42% overall, and 5.93% for a three-bedroom townhome specifically — genuinely strong, directly sourced numbers rather than a general-market estimate, a stronger sourcing position than several other guides in this volume-first batch. Broader coverage cites a general range of 5% to 6% for the community, broadly consistent with Bayut’s more specific figures.
Not published here. Fidu could not independently verify a current, Serena-specific service charge rate against a named, dated source it could read directly — rates vary by phase and cluster and are disclosed per property on Mollak, RERA’s official service-charge platform, which is the correct place to check before buying.
Fidu could not source a confirmed Dubai Metro station serving Serena, either inside the community or nearby, from a named, dated source. Al Qudra Road and Dubai Bypass Road are the community’s main access routes, giving quick access to major highways and surrounding Dubailand districts. Private driveway parking is standard across the community’s townhouses and villas.
Fidu could not confirm a school or nursery physically inside Serena’s own boundary. GEMS Metropole School (KHDA-rated Acceptable) and Fairgreen International School are cited as roughly 15 minutes away, alongside Step by Step Nursery and a Dibber Nurseries branch in Sustainable City and Blossom Mudon Nursery, all cited at a similar 15-minute drive. Treat schooling and nursery care as an off-site commute for this community.
Serena’s own amenities include parks, running tracks, kids’ play zones, sports courts and community plazas, with fitness and wellness areas integrated along the community’s walking and jogging paths. Retail outlets, dining options and supermarkets are cited as available within and around the community, though Fidu could not source a named supermarket brand or specific tenant with a confirmed address inside Serena’s own boundary from a dated report.
Retail outlets, dining options and supermarkets serve day-to-day needs within and around Serena, per general community marketing. Fidu could not source a named restaurant count or specific destination dining strip from a dated report — residents likely rely partly on the wider Dubai Properties Dubailand corridor, including neighbouring Mudon and Town Square, for a larger outing.
Fidu could not source a named landmark or attraction inside Serena’s own boundary from a dated report — the community’s identity rests on its Mediterranean-style, resort-like design and green-space-led layout rather than a single anchor attraction.
Parks, running tracks, kids’ play zones and sports courts run throughout Serena, with fitness and wellness areas integrated along the community’s own walking and jogging paths — a genuinely strong outdoor-space offering by design, consistent with the “resort-like atmosphere” cited across general coverage of the community.
Fidu could not confirm a Metro station serving Serena or a school/nursery physically inside the community — this is a genuinely car-dependent community reliant on Al Qudra Road and Dubai Bypass Road access. Fidu could not source a Bayut-published PSF or rent index specific to Serena, though the ROI figures (6.42% overall, 5.93% for three-beds) are directly Bayut-sourced and a stronger data point than several other guides in this batch. Asking prices are up a strong 9% over six months, a genuine tailwind but also a sign today’s entry price reflects recent momentum.
Mudon, on the same general Al Qudra Road corridor, offers a similarly affordable, family-focused townhouse and villa community with confirmed on-site amenities including a nursery and a school opening in 2026 — a genuine edge over Serena’s off-site schooling situation. Town Square, also nearby, offers a larger, more retail-anchored master community at a broadly comparable price point, with its own dedicated town-centre amenity Serena does not directly replicate. Choose Serena for its Mediterranean-style design and genuinely strong Bayut-sourced ROI figures; choose Mudon for confirmed on-site schooling; choose Town Square for a larger, more retail-complete master community.
Al Qudra Road and Dubai Bypass Road are Serena’s main access routes, giving quick access to major highways and surrounding Dubailand districts per general community marketing. Fidu could not source specific, named drive-time figures to Downtown Dubai or either airport from a dated source.
The case here is genuinely solid on the figures Fidu could verify directly from Bayut: ROI of 6.42% overall and 5.93% for three-bed townhouses specifically, alongside asking prices up 9% over six months — among the better-sourced yield figures in this volume-first batch. Against that, Fidu could not confirm a Metro station or an on-site school, both real gaps relative to some neighbouring communities. Get current, DLD-verified pricing and confirm the specific phase and its delivery status before treating an online estimate as a number to act on.
Firecrawl was unauthenticated for this research session; sourcing below ran through WebSearch as an exception, flagged per Fidu’s standing rule. Serena did not appear as a standalone line in Bayut’s citywide Sales Market Report H1 2026, though the ROI and average sale price figures are directly sourced from Bayut’s own community-level data, a stronger sourcing position than several other guides in this batch. A rent-price index, a Metro station, and an in-boundary school are marked as unsourced or unconfirmed rather than assumed. Where a figure could not be tied to a named, dated source, it is described qualitatively or flagged as unsourced rather than estimated.
Where a figure could not be tied to one of these named, dated sources, it is described qualitatively — or flagged as unsourced — rather than estimated.
No properties found in Serena at the moment.