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Serena: Buying Guide, Prices & Listings

A Mediterranean-style, family-focused freehold townhouse community by Dubai Properties near Al Qudra Road, delivered in five phases from 2016.

Highlights

About Serena

Serena is a peaceful, family-focused freehold master community developed by Dubai Properties, spanning roughly 8.2 million sq ft in Dubailand near Al Qudra Road and Dubai Bypass Road. The community was delivered across five phases starting with Bella Casa in 2016, followed by Casa Dora and Casa Viva, offering 2- and 3-bedroom townhouses and 3-bedroom semi-detached villas set around clusters of four to six units in a Mediterranean architectural style.

Serena in a nutshell

Serena suits families wanting an affordable, resort-styled townhouse community with genuine green space, running tracks and community plazas, on the same general Dubailand corridor as Mudon and Town Square. Al Qudra Road and Dubai Bypass Road give quick access to major highways and the surrounding Dubailand districts, and a cluster of schools and nurseries sits about fifteen minutes away.

Neighbourhood

Property types and sub-communities

Stock is 2- and 3-bedroom townhouses and 3-bedroom semi-detached villas, delivered across five phases, led by Bella Casa (2016), Casa Dora and Casa Viva. Homes are arranged in clusters of four to six units with private gardens and dedicated parking, in a consistent Mediterranean-style architectural language across the community.

Freehold status — who can buy

Serena is freehold, allowing both UAE residents and foreign investors full ownership rights. Like several other newer, master-developer-led communities, its freehold designation was added after the original schedule to Regulation No. 3 of 2006. As with any Dubai freehold purchase, confirm a specific unit’s registration status via DLD or the Dubai REST app before signing.

Golden Visa eligibility

The property-investor Golden Visa requires a Dubai Land Department valuation of at least AED 2,000,000. On Serena’s pricing — Bayut’s own average townhouse price around AED 2,659,610, and semi-detached villas from AED 2.8M to AED 3.2M — most of the community’s stock clears the threshold comfortably, while entry-level 2-bed townhouses from around AED 1.4M offer the keenest way into the community. Always confirm a specific unit’s DLD valuation rather than assuming eligibility from an asking price.

Handover and completion status

Serena was delivered in five phases starting with Bella Casa in 2016, followed by Casa Dora and Casa Viva — the community is now largely mature and delivered. Your Fidu agent will confirm the delivery status of a specific phase.

Sales trends and price per square foot

Bayut’s own listings data puts the average asking price for a townhouse in Serena at AED 2,659,610, with three-bedroom townhouses specifically averaging AED 3,221,223; asking prices were up around 9% over the trailing six months per Bayut’s own figures. General published coverage cites entry pricing of roughly AED 1.4M for 2-bed townhouses, AED 1.8M to AED 2.2M for 3-bed townhouses, and AED 2.8M to AED 3.2M for 4-bed semi-detached villas.

Rental trends and demand drivers

Demand is driven by families wanting an affordable, resort-styled townhouse community with genuine green space and running tracks, drawn from the same Al Qudra Road corridor buyer pool as neighbouring Mudon and Town Square.

Gross rental yield

Bayut’s own figures put ROI for a townhome in Serena at 6.42% overall, and 5.93% for a three-bedroom townhome specifically — genuinely strong numbers, sourced directly from Bayut rather than from a general-market estimate. Broader coverage cites a general range of 5% to 6% for the community, broadly consistent with Bayut’s more specific figures.

Service charges — what you’ll actually pay

Service charges vary by phase and cluster and are published per property on Mollak, RERA’s official service-charge platform — your Fidu agent will confirm the exact figure for any unit you are considering.

Transport, Metro and parking

Al Qudra Road and Dubai Bypass Road are the community’s main access routes, giving quick access to major highways and the surrounding Dubailand districts. Private driveway parking is standard across the community’s townhouses and villas.

Schools and nurseries near Serena

Serena is served by a cluster of schools and nurseries roughly 15 minutes away: GEMS Metropole School and Fairgreen International School, alongside Step by Step Nursery, a Dibber Nurseries branch in Sustainable City and Blossom Mudon Nursery.

Amenities, healthcare and everyday services

Serena’s own amenities include parks, running tracks, kids’ play zones, sports courts and community plazas, with fitness and wellness areas integrated along the community’s walking and jogging paths. Retail outlets, dining options and supermarkets serve the community from within and immediately around it.

Lifestyle

Dining, retail and leisure

Retail outlets, dining options and supermarkets serve day-to-day needs within and around Serena, per general community marketing. For a larger outing, the wider Dubai Properties Dubailand corridor — including neighbouring Mudon and Town Square — is close at hand.

Landmarks and things to do

Serena’s identity rests on its Mediterranean-style, resort-like design and green-space-led layout rather than a single anchor attraction.

Outdoor space

Parks, running tracks, kids’ play zones and sports courts run throughout Serena, with fitness and wellness areas integrated along the community’s own walking and jogging paths — a genuinely strong outdoor-space offering by design, consistent with the “resort-like atmosphere” cited across general coverage of the community.

What to know before you commit

Serena is best suited to families who want a Mediterranean-styled, resort-like townhouse community with genuine green space, running tracks and community plazas, and who are happy to drive — Al Qudra Road and Dubai Bypass Road give quick access to major highways and the surrounding Dubailand districts, with a cluster of schools and nurseries about fifteen minutes away. The numbers behind it are directly Bayut-sourced: ROI of 6.42% overall and 5.93% on three-beds, with asking prices up 9% over six months.

Location

How Serena compares to Mudon and Town Square

Mudon, on the same general Al Qudra Road corridor, offers a similarly affordable, family-focused townhouse and villa community with on-site amenities including a nursery and a school opening in 2026. Town Square, also nearby, offers a larger, more retail-anchored master community at a broadly comparable price point, with its own dedicated town centre. Choose Serena for its Mediterranean-style design and genuinely strong Bayut-sourced ROI figures; choose Mudon for confirmed on-site schooling; choose Town Square for a larger, more retail-complete master community.

Getting to and from Serena

Al Qudra Road and Dubai Bypass Road are Serena’s main access routes, giving quick access to major highways and surrounding Dubailand districts per general community marketing.

Is Serena a good investment?

The case here is genuinely solid on figures sourced directly from Bayut: ROI of 6.42% overall and 5.93% for three-bed townhouses specifically, alongside asking prices up 9% over six months. Add a schools cluster fifteen minutes away and quick highway access via Al Qudra Road, and this is a straightforward family-and-yield proposition. Your Fidu agent will get you current, DLD-verified pricing and confirm the specific phase and its delivery status.

FAQs about Serena

Is Serena freehold?
Yes, open to UAE residents and foreign investors alike.
Who developed Serena?
Dubai Properties, delivered in five phases starting with Bella Casa in 2016.
How do I get around from Serena?
By road — Al Qudra Road and Dubai Bypass Road run alongside the community and connect it directly to Dubai’s highway network.
Which schools serve Serena?
GEMS Metropole School and Fairgreen International School, both roughly 15 minutes away, alongside several nurseries at a similar drive.
What’s the average townhouse price in Serena?
Bayut’s listings data puts it at around AED 2.66M, up around 9% over six months — a listings-based figure your Fidu agent will pair with DLD transaction data for a specific unit.
What’s the rental yield like in Serena?
Bayut’s own figures put ROI at 6.42% overall and 5.93% for three-bedroom townhouses specifically — directly Bayut-sourced figures.

Sources and methodology

The ROI and average sale price figures on this page are sourced directly from Bayut’s own community-level data for Serena. Entry pricing by unit type is drawn from general published Dubai real estate coverage, and schools are presented with their drive times from the community. Every source is named and dated below.

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